It is probably a safe assumption that for anyone taking the time from their busy schedule to read this, that price matters. A very common scenario begins with the ringing of the phone, is quickly followed by the caller confirming this is the ‘place that trains dogs’ and then the question, “How much would it cost to train my dog?”
In times past, I (like many other trainers) would run through my price list for the various programs I offer, while perhaps giving a brief description of each. It took a while for me to realize that my answer often failed to address the real question I was being asked. In order to answer the question, it is important to understand what is being asked, what is needed and in what context it is being asked. The fact is that for most people training their dog, the process is not simply a dollars and cents formula. Indeed the total currency required in this endeavor amounts to a combination of money, time, energy and ability.
In order to get to the true cost, one has to have a clear idea of what they are looking for. For each person calling, how their dog is now and how it will be once trained, offers a unique understanding of “training.” Once the dog owner begins the training process, the outcome they seek may change or grow but every goal has to begin with a vision of something.
Right, so the owner has decided they want their dog to walk
their side on a loose leash and they want him to come when they
- for now that’s it, nothing else - how much? In this
assume that everything they would need is included in a basic
package. Thinking in Canadian dollars (I’m Canadian after
average numbers might look something like this:
Does presenting the above four options really answer the question? Not quite.
Option 1 seems like the best deal but starting with ‘time,’ lets consider the rest of the currency that is required if the goals are to be realized. In the group class, because the instructor must be available equally to all, the dog owner gets the least amount of their instructor’s time. Over the eight weeks of training, the owner will have to put in at least forty minutes of training per day if they are to succeed. (40 X 6 days X 8 weeks = 1920 minutes or 32 hours) Unless you have more time than you know what to do with, those hours are worth something. If we place a value of even $20.00 per hour on each of those hours, we must add $640.00 to the $200.00 course cost. If time is tight, the value of each of those hours goes way up!
Next consider the energy requirement. Simple question: How much value do you place on your energy? An eight week commitment does not seem like much but this means doing the work EVEN WHEN YOU DON’T FEEL LIKE IT. The fact is that many people run out of gas before they run out of class and they end up coasting. Sometimes this means they try again with another class or they settle for less than their original goal.
Finally consider the ability angle. Is the owner able to physically do the exercises as outlined? Are they able to follow through working mostly on their own with minimal instruction and assistance from an instructor? Are they able to apply the generalized instruction to their own unique experience and set of circumstances?
Option 2 certainly offers more. Instructor time is plentiful - practice time may be a problem. You still have to find 40 minutes per day over a four to five week period. The total time requirement in terms of hours is still in the neighbourhood of 16 hours. Using the same modest $20.00/hour figure the value of the time would equal $320.00 added to the $350.00 paid for the program.
I was thinking of this recently when observing a family I was working with. Both husband and wife were very busy professionals and had very limited time available. Both decided private training was the best way to go and both realized (after a couple weeks) that they didn’t have enough time to adequately do the job. Both readily agreed that if they were to find any more time, they would need to purchase it from someone else.
Option 3 requires much less time and energy and is much easier on both the owner and the dog. The process is faster, clearer and more effective. Using the same time formula we arrive at about 8 hours practice over a two-week period costing $160.00.
Now might be a good time to revise the figures mentioned
Option 2 (private instruction). Course $350.00, Time $320.00, Energy $160 - Total $830.00.
Option 3 (Deluxe with remote). Course $700.00, Time $160.00, Energy $80.00 - Total $940.00.
Option 4 (Board and Train). Course $1400, Time and energy not a factor. - Total $1400.00
From the above example it begins to become clear that the cost
and depends on the resources you have and are prepared to invest
project. The fact is that the value of sweat equity is a
important price to add to the cost of training a dog for without
the job will not get